Assignment details: For this assignment, I was given the song “How Deep Is Your Love” by the Bee Gees and asked to create a typographic poster that visually represents the feeling of the song. The focus was on using type as the main design element rather than relying on imagery, pushing me to think about how letterforms, scale, spacing, and composition can communicate emotion. Throughout the process, I experimented with different styles and layouts to explore how the softness and depth of the song could be translated visually. This project challenged me to move beyond readable text and instead treat typography as an expressive and flexible system that reflects mood, rhythm, and tone.
Process Work: My process for this project started with quick sketches to figure out layout and overall composition before moving into digital work. I experimented with different ways of arranging the words so they felt connected but still readable, thinking about how the flow of the song could translate into the structure of the type. As I moved into Illustrator, I tested multiple typographic styles, playing with scale, weight to see how far I could push the letterforms while still keeping the message clear. I also explored different background shapes and color combinations to support the mood without overpowering the type. Throughout the process, I kept refining and simplifying, focusing on how the forms interacted with each other and how the composition could better express the softness and emotional depth of the song.
Final: For the final poster, I created a front and back design that brings together both the visual feeling of the song and informational content about it. The front focuses on the title, using large, expressive typography to capture the emotional depth and softness of “How Deep Is Your Love.” The type becomes the main visual element, interacting with the background to create movement and rhythm that reflects the tone of the music. On the back, I expanded the design to include more context, adding information about the song, a timeline of the band, and details about the Bee Gees. I kept the same visual language throughout so both sides feel connected, using consistent colors, shapes, and flowing forms to tie everything together as one complete piece.